How to get noticed in 2021
It’s a well-known marketing rule that a business needs to deliver up to seven impressions on a potential customer before they’ll take action to buy a product or service.
Why is that important to know? If you want to position your business for the best chances of growth this year, reviewing your branding, visibility and marketing strategy is a great place to start.
To maximise your impressions on a potential customer we’ve put together the top areas for an impression health-check.
- Physical presence
Is your shop or premises clearly identifiable with eye-catching indoor and outdoor signage? The right signage can put your business’s brand at the forefront of potential customers’ minds so when they need your products or services, they know exactly where to go.
- Online presence
Most people are searching for local businesses online. Are your social media and website up to date and do they make the right impression with consistent, professional branding and graphics? If you don’t have time to pull together your own branding, we specialise in creative design including digital newsletter graphics, email signatures, social media tiles, website banners and more.
- Brand image
When was the last time you looked at your business’s overall brand? Think about whether your logo and visual assets best represents your current business activities and correctly portrays the personality and feel you’re trying to convey. Consider whether your logo and brand colours are consistently used across all your marketing materials and signage. There’s a reason major companies like Cadbury, Coke and Nike trademark colours, font styles and logo designs – they know customers associate logos and colours with their business, and your customers do too.
- Direct ways to connect
Find ways to take your message direct to the people most likely to need your products or services. Build a direct email database with an enewsletter that regularly puts you in front of customers. Or, outline your business’s services or special offers in a flyer for a direct letterbox drop. Print up some personalised magnets so your business is right there on the fridge when your customer wants to order that takeaway or need a tradie for an emergency job.
Begin by speaking to our knowledgeable team about how we can assist with reaching more of your potential customer through print, signage, apparel and graphic design.